MIND AND MATTERS CAMPAIGN

In 2020 Perceptive put together a Covid-19 Tracker to help businesses and leaders better understand the hearts and minds of New Zealanders. This tracker ran for two years and served as a great client engagement tool. In 2023 we decided to revive a refreshed version with an expanded focus called Mind & Matters.

Each month survey results come in which are then promoted through a webpage, an email to subscribers, a PDF report and social media advertising across LinkedIn and Facebook. On a quarterly basis, a further deep dive piece is produced on a chosen topic with similar promotional activities.

Below I have included some brand visuals as well as some of the digital advertising.